The difference between a great piece of writing and a mediocre one can be the voice. Voice in writing is just like how identification can be made through accents and tones while speaking. Columnist Carl Zimmer consistently uses patterns of argument structure, closures, and shifts in point of view to have a personal voice in his writing. Zimmer has a distinct way of presenting the counterclaim for the arguments he makes. He first gives a brief introduction of the counterclaim and then provides a quote as evidence, abruptly leaving the reader after the quote. He simply states the counterargument without making any judgments or suggestions about what he thinks about it. In an article explaining the theory that the fear of snakes is caused by heredity, Zimmer states: "They did not think that the experiment could rule out the possibility that the neurons would fire in response to any enemy of the monkeys, such as a leopard or an eagle" (2013). After his introduction to the quote, he states the quote and moves on. Zimmer allows the reader to form his own opinion on the matter without chastising him with the denial of the counterclaim. In another article on elephant communication, he wrote: "Diana Reiss, an expert on elephant cognition at Hunter College, wondered whether elephants had already learned to point by observing their handlers pointing at each other." the other” (2013). Once again this led to a quote from Dr. Reiss and then he abruptly stopped talking about the counterargument. His way of doing this allows him to avoid lengthy explanations of the counterclaim and add value to his own statement by not getting too close to the ideas of the counterclaim. Zimmer doesn't place much emphasis on counterarguments, to avoid distractions from the main claim... half of the article... to get the reader on his side column about finding where life began, states, “If the early Earth doesn't meet these standards, then we need to look elsewhere” (2013). He uses “we” to show a sense of unity among his readers. He also intends to make readers feel that they are watching with him and that the idea of life from Mars i. This is also intended to assert pathos while maintaining a professional atmosphere in the column. Zimmer uses first-person point of view to establish pathos as a way of representing ideas professionally. Zimmer is able to establish a professional voice in his columns through the use of argument structure, endings, and changing points of view. Carl Zimmer is able to maintain a professional atmosphere by creating a balance between thoughts, evidence and disguised appeals to emotions.
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