Natural Choice dog food labeled as Natural Choice Longevity Formula Dog Food Dog will be available in six-, 15-, and 30-pound bags. Natural Choice Longevity Formula for Cats will be available in two-, seven- and 15-pound bags. Pet food will be organic, premium quality, and will contaminate no more than six to eight limited premium food ingredients. The product packaging will contain all the ingredients, along with the health benefits contained in each package, and will offer customers a 30-day happy pets money back guarantee on every purchase. The pricing strategy for dog food will be $17.99 for six pounds, $29.99 for 15 pounds, and $52.99 for a 30-pound bag. The price of the cat food will be $11.99 for a two-pound bag, $18.99 for a seven-pound bag and $34.99 for a 15-pound bag. Monthly volume discounts will be 5% for 100 bags, 7.5% for 250 and 10% for 400+ bags per month in any size or variety. The Natural Choice strategy will rely on sales to veterinary practices, smaller pet food markets and direct-to-consumer online purchases for the first year. Once Natural Choice builds brand awareness, large retailers like Petco will become targeted retail partners. Consumers who shop online can set up a monthly dropship, receiving a 5% discount on purchases and receiving every eleventh bag