Topic > The Godfather Of CRM - 722

Mobile devices are replacing traditional PCs, people use it anywhere, anytime. Mobile CRM is the biggest business of the future. Furthermore, cloud-based CRM will certainly continue to develop, now the cloud system is used to store information and monitor the customer, cloud technology will be used more widely for business purposes. The other important area is social media-based CRM. Social media is an important component of marketing today and represents the effective way to gain a competitive advantage (Carreiro, Paul, 2015). In the future, the strength of social media will be reduced because almost all Internet users use social media to communicate and share their daily lives online, such as Facebook and Twitter. It will be a huge marketing battlefield that would help the company manage and use the concept of CRM to increase the business value of social media. The company can collect more customer information and communicate with its customers online and effectively build the relationship with customers (Shih, Clara,