The assumption is that Don would seek compensation for the damages suffered due to the cessation of said business. Sometimes referred to as promissory estoppel, Don can request that there be compensation due to the denial of the existence of a contract due to lack of consideration and of one party, who has given something in exchange for the performance of another (Jimenez, n.d.) . We have established that a valid contract exists by assuming the applied contract; it is therefore necessary to recall the definition of contract and that it includes the exchange of promises. Grape product company Scuppernong promised to supply the product and, in turn, Don invested in advertising, which benefited the company. Through litigation or arbitration Don may attempt to recover damages for lost revenue due to the reduced ability to sell the product and the cost of