An outlier is an individual with excessive abilities that exceed the average of society and the achievements of the ordinary person. Malcolm Gladwell, a national best-selling author, explains in the novel “Outliers” a deeper reasoning as to why some people achieve higher and superior results than others in terms of activity or intelligence. Gladwell proves his theory with the use of logos while supporting his points with facts and statistics. The author is impartial in his approach in this regard and rigorously tries to oppose the idea of ​​luck. Furthermore, he writes the story to teach, delight and enlighten his audience by taking a deeper step in reasoning towards success. Gladwell's intended audience are people interested in the topic of why ordinary people are so successful or the same outliers. Outliers are not the result of pure luck, rather there are multiple underlying reasons that provide a great explanation as to why some excel so well in society. Gladwell effectively convinces his audience with the use of statistics and cultural information, that success is more than hard work or extreme luck. Malcolm Gladwell effectively organizes his novel with the use of organized studies and logos. The author also creates the novel using description and provides a written depiction along with the background stories of the Outliers. By declaring reliable information about Outliers, Gladwell effectively shows that there are more hidden reasonings underlying success in society. The author avoids having many weaknesses or flaws and forcefully provides a great deal of concrete evidence. It uses graphs and describes how being born in specific time periods could determine one's future. The only weakness is that there may be more underlying causes than… middle of paper… the world around us is constantly changing and great opportunities are rare. Gladwell elaborates on this idea and other theories involving the cultural background and economic status of the family. Furthermore, the author successfully creates near-perfect correlations and expresses his well-informed ideas to the audience. The piece really hits home with the audience and creates a sense of motivation by showing that you don't have to be born special to be successful. The novel can also show a person what business or occupation he or she might thrive in because of his or her cultural background and ancestry. Theories expressed as timing and culture will always be important and will have a strong impact on the path to success. Gladwell's ideas will have a strong future relevance because human beings are constantly striving every day to achieve the highest levels of success possible.