Google Case Study in China Google Case Study in ChinaTo maintain continued growth as the world's leading Internet search provider, Google has sought entry in the Chinese market. Despite China's strict censorship, Google has faced several legal, cultural, and ethical challenges. By examining a case study Hill (2009) with the challenges Google faced along with the different roles played by the Chinese government, it will highlight the difficulties encountered in global business. Completing the case study review summarizing Google's strategic and operational challenges to enter the Chinese market illustrates global business challenges. Legal, Cultural, and Ethical Challenges Google created a Chinese-language service in 2000 and made it work in the United States and began rolling out to China in 2004. Google has faced a lot of opposition and legal challenges for opening up in China, and the most significant obstacle was the severe censorship of the Chinese government. Even when Google ran the U.S. service, the Chinese government censored its citizens' search results; however, to start working in China, Google had to comply with Chinese censorship rules. Google has also faced legal changes regarding hiring Chinese citizens and maintaining a business position in the country. Culturally, Google faced many challenges and direction from Chinese staff. Although not covered in depth in the case study, opening operations in any new country requires cultural training to understand how to properly manage staff. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay Google also faced cultural challenges with censorship because it was culturally acceptable to censor content in China, while in the United States, censorship was taboo. The various sites subjected to censorship have also created ethical challenges for Google. Opponents of censorship argue that Google acted unethically by allowing the Chinese government to censor only content that Google could market at the time. Opponents in the case study also argued that Google wanted to exchange freedom of information for the possibility of increasing profits in a new market. Google followers argue that Google's service provision is more restrictive to the Chinese people than censorship. To help alleviate ethical concerns, Google fixed when this blocked content at the bottom of each page, so the user would notice. Role of the GovernmentThe Chinese government played a key role in the Google case study. The expiration of government censorship has created major legal, cultural, and ethical challenges. The Chinese government did not give up in its position the information that Google might have allowed and thus forced Google to adapt to its regulation or rules for conducting business in the country. Even before Google opened in China, the government had already leaked content that its citizens could access, and that position has not changed. Due to the government's lack of willingness to negotiate or compromise, Google had to make the difficult decision of whether the potential profit in China was worth the perceived ethical commitment. After careful consideration, Google actually compromised and censored information to work in China, but they have since changed their position and moved away from the country (Musil, 2010). Strategic challenges e.).