USAA is a well-managed and highly rated financial company. USAA becomes popular every day, but has the opportunity for exponential growth. They have built their reputation by providing services to the military and their dependents. USAA should expand its membership to everyone. USAA is strong enough to support these people and if they can acquire more members then they will have the ability to expand. USAA can provide support to military personnel overseas. USAA does not charge sales commissions on mutual funds or USAA financial advisor advisory fees. They can charge these fees to increase their revenue. USAA has a strong reputation that it can use to possibly acquire more members. Some companies lower their rates or offer you other benefits when members convince other people to join. Since the development of the new technology, USAA has the opportunity to try different pricing strategies in the new market. USAA may provide these prices to help loyal customers and to attract new and future customers. USAA has several market opportunities. USAA markets primarily to more military families. They need to appeal to everyone, especially people seeking retirement. USAA is only found in 9 cities across America and three are located in Texas. They need to expand to more cities in the United States, especially if the city has strong military support. These cities include Honolulu, Tacoma, Anchorage, Charleston, and Monterey. Even if they don't have facilities there, they should provide online services for those cities until they have facilities there. USAA is not a publicly traded company. They have the ability to become a publicly traded company where people can invest in USAA. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Cooperative Opportunities (Mergers and Acquisitions) A merger or acquisition of other financial services companies “…could allow them to purchase umbrella policies that could further reduce costs for their members…” USAA should work with financial companies and other insurance companies that provide insurance that USAA does not provide. Strategic Challenges Long ago USAA had the idea to redesign the structure of the society. They tried to integrate new ways to provide the best possible service to their members . They wanted to provide members with any advice on any major life decisions and events. These events involved buying a house, getting married, having children, and military events involving joining or leaving the military. USAA wanted to integrate new, simple systems to provide easy access to its members, but it ran into complications. USAA had difficulty integrating these ideas into the new company, so it decided to redesign its company. While the redesign has helped grow the company as a whole, it also brings challenges for business units. Business units wanted to make changes or add new products, but couldn't because the redesign created a focus group of members. This caused tension and eventually USAA created governance. Another challenge involved cybersecurity issues. It was easy to access accounts and information. Other challenges include: high days of inventory and churn rates, dire forecasts, new competitors in the new market, lack of new investment technologies and gaps in product range. These challenges have allowed competitors to compete with or even surpass USAA. Please note: this is just an example. Get it now.