IndexOverview of the chosen sector/industry/marketHistory of the dairy productProvide relevant statistics or trendsOpportunityThe dynamics of the world marketThe opportunity available Malaysian exporterOverview of the chosen sector/industry/marketHistory of the dairy product -dairyThe dairy item has been used by people since the beginning of hundreds of years to provide new and nutritious nutrients preservable. In some countries, much of the milk produced is sold as purified whole milk, low-fat or skimmed milk. In any case, most milk is processed into more stable dairy products of global trade, for example, margarine, cheese, milk powder, frozen yogurt and consolidated milk. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Cow's milk is by far the vital type used throughout the world. Other animals used for milk production include buffalo (in India, China, Egypt, and the Philippines), goats (in Mediterranean countries), and sheep (in southern Europe). In the mid-1800s the typical dairy cow produced less than 1,500 gallons of milk per year. With advances in animal sustenance and specific breeding, a dairy animal currently produces an average of 6,500 liters of milk per year, with some cows producing up to 10,000 liters (AL-Asfoor, Abdullah, 2012). Dairy products are supplied in two types of enterprises which are proprietary and cooperative organizations. Over time, the number of both types of companies has declined and the scope of the remaining ones has, overall, expanded. Most of the owners are large organizations or their backups. Cooperatives range from small, both in volume and membership criteria, to expansive. Proprietary organizations have moved toward liquid milk and solidified item organizations, while cooperatives have played a significant role in advertising hard-produced items (Handy and Henderson, 1994). The discussion should include, but is not limited to market size, major manufacturers/exporters and importers, specific resources neededMarket StructureMarket structure generally involves the focus of the industry, the degree of separation of entries, and the ease with which new businesses can enter an industry (Sheldon and Sperling, 2001). The market structure decides the advantage of the companies and the industry, greatly valuing the deal. Direct then decides the financial implementation, which is usually estimated based on cost benefits or costs. Manchester and Blayney (1997), examining the market structure of the US dairy industry, also argued that an important method for the development of organizations in the dairy industry was a merger or contracting out. Additional limits and volumes were normally accessed at reduced costs through procurement rather than by building new limits and competing for agreements. Tozanli (1998), has shown that following mergers and acquisitions the number of European dairy companies is decreasing and this process of focus is endless in the European dairy sector where the significant trend is towards an evidently oligopolistic market structure. International Trade in Dairy ProductsInternational trade in milk and dairy products has shown very large changes over the last twenty years, resulting in changes to open agreements in Western countries and their choices to stop financing products in this sector. All in all, following this market restructuring hasThere has been a substantial change in the shape and type of the main exporters and importers on the global dairy scene. Largely delivered and traded volumes of financed products such as milk powder and spread were largely affected and showed notable declines, although high-esteem products such as cheese or matured milk were saved by this fundamental change ( Commonwealth Bank, 2010). Most traded dairy products are modernly managed on a substantial scale by multinational organizations. Therefore, we can understand a market that is increasingly concentrated among a few giants of Western countries, but which are increasingly challenged by the powers of recently industrialized developing economies (Rabobank, 2001). The latter conform to universal indications while being globally competitive in light of volumes and costs. However, all these organizations from developing economies do not have a similar situation regarding the international guidelines and models that oversee the global exchange of agricultural and food products. Major Manufacturer/Exporter One of our major dairy product manufacturers in Malaysia is Zaman Dairy Farm Malaysia. Zaman Dairy Farm is located in the lush greenery of Bentong Pahang. Due to the vast land in the natural environment, Zaman Dairy Farm produces fresh milk for all Malaysian families. The main dairy cattle population in Malaysia was initially Indian Local Dairy Cattle (LID). The farm animals have shown excellent adaptability to the local climate. Crossbreeding of Bos Taurus dairy breeds and Zebu dairy breeds was considered the best alternative to improve productivity in the local dairy industry. Apart from that, another major producer of dairy products is Malaysia Dairy Industries Pte Ltd (MDI). Malaysia Dairy Industries Pte Ltd is established as a joint venture between Singaporean partners and the Australian Dairy Produce Board. Malaysia Dairy Industries Pte Ltd, together with subsidiaries, manufactures, distributes and markets dairy products and beverages to customers in Singapore and internationally. Products such as sweetened condensed milk, evaporated milk, UHT milk, pasteurized milk, cultured milk, non-alcoholic yoghurts and yoghurt drinks are offered by Malaysia Dairy Industries Pte Ltd (Corporate Overview of Malaysia Dairy Industries Pte Ltd, 2018). Main importersDairy products such as cheese, yogurt, ice cream are imported into our country. The food industry used milk proteins as a structural ingredient for many food products. All imported dairy products, including ingredients for the food processing industry, must be certified halal, but are subject to change as the Malaysian Department of Veterinary Services (DVS) is updating the dairy import protocol. With around 50% of the market share, New Zealand is the main supplier, followed by Australia and the United States. The United States is competitive in the production of dairy powders, while New Zealand focuses on butter and cheese sectors and Australia focuses on yogurt, ice cream, butter and cheese (Malaysian Agricultural Sector, 2018). Provide relevant statistics or trends According to Figure 1 below shows the production of milk-based drinks in Malaysia from 2013 to 2017. The milk-based drinks produced is approximately 140 million liters in 2017, which shows a decline compared to year 2016 (Production of milk-based beverages in Malaysia from 2013 to 2017 (in million litres), n.d.). There is a decrease in the production of milk-based drinks.