The Tipping Point: How Small Things Can Make a Big Difference is Malcolm Gladwell's first book published in Britain in 2000 by Little Brown. The Turning Point is a non-fiction book. It explains how one dramatic moment can change everything at once is the turning point and also explains why some ideas work and others don't with the support of various real life stories. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay At the beginning of the book, Gladwell gave an example of a shoe brand called hush puppies that was out of fashion and suddenly became a trend: to show the importance of the inflection point and how the changes that occurred at the margin incremental changes. And later in the book he illustrates many examples such as how crime has drastically decreased in New York City, why smoking among teenagers is out of control even after knowing its negative effects. He describes the research that made "Sesame Street" so good at teaching kids and "blue's clues" was even better, and he also compares Paul Revere and another unknown knight from Boston at the same time with the same message, but why only Has Revere achieved fame? and illustrates many other experiments and stories that turn the trend into an epidemic. It states the 80/20 principle, which is the idea that in any situation 80% of the work is done by 20% of the participants, but when it comes to an epidemic: a small percentage of people do most of the work. Furthermore, he explains “The three rules of critical points: the law of a few, the viscosity factor, the power of context. They provide guidance on how to reach the critical point. There are three types of people who can spread an idea contagiously: ConnectorsConnectors know a lot of people. They are the kind of people who know everyone. He mentions the concept of six degrees of separation, meaning that a very small number of people are connected to everyone else in a few steps, and the rest of us are connected to the world through those special few. The closer the idea or product gets to the connector, the more power and opportunity it has, these people learn new information through a completely random process, that because they know so many people, they gain access to new information every time they appear. MavenThese people control the word-of-mouth epidemic. Maven is someone who solves his own problems, his own emotional needs, by solving the problems of others. They read more magazines, newspapers and are the only people who read junk mail. What sets them apart is that once they understand how to close the deal, they want to tell others about it too. Salesmen They are persuaders, people with powerful negotiation skills. They have an indefinable characteristic that goes beyond what they say, which makes others want to agree with them. Maven are databases: they deliver the message. connectors are social glues: they spread them and sellers persuade messages to others with their persuasive power. The stickiness factor: during the epidemic the messenger matters, but the content of the message also matters. To create an epidemic the message must be sticky. The message should be so memorable that it can change someone's action. Therefore, you need to know the target group and the message should be convincing enough to make people listen to it. The power of context: the author states that "epidemics are sensitive to the conditions and circumstances of the times and places in which they occur". Once you understand the importance of context, specific and relatively small elements.