A key pillar of any effective patient retention strategy is creating a great patient portal. Here are some essential elements that not only make such websites attractive and useful enough for patients but also beneficial for your healthcare unit. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The cornerstone of any successful healthcare entity is a solid strategy for keeping its patients engaged. Maintaining a connection with them throughout the lifecycle of their treatment and beyond has the potential to become that unique aspect that sets your practice a notch above the rest. Furthermore, it is now a well-documented fact that greater effort towards establishing effective patient engagement strategies contributes significantly to improving the outcomes of healthcare initiatives. To that end, having an interactive website that is easy to use, informative, and easily accessible can be one of the most powerful engagement tools in your toolbox. A well-designed portal can be an asset to any practice as it can improve patient accessibility and connectivity, while improving the efficiency of administrative processes such as billing and electronic records management. Here is a list of the main features that make a perfect patient portal: Keep in mind: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Intuitive interface: A portal that is a cluttered maze of hyperlinks can discourage even the most tech-savvy patients. Keeping it clean, tidy and easy to navigate is, therefore, a critical point to remember during the design phase. Multiple online services – A portal that offers services such as online bill payment, secure messaging, patient registration service, online appointment booking and access to your medical records drives many more patients to use it. These features increase patient loyalty by improving the overall experience. Multiple layers of security: By creating an authentication process that requires multiple security checks, you can ensure that your portal is impervious to cybersecurity threats. Such measures help you gain the trust of your patients and increase the level of usage of your portal. Integrated administrative systems – The ability to create interfaces between the patient portal and other systems such as those used for billing, claims management, and electronic health record maintenance can make life more comfortable for both patients and doctors. Cloud-based application: A cloud-based patient portal is much lower in cost, accessible from anywhere, and has better support services provided by the vendor you purchased it from. The scalability of such a software is also much better than any internal portal created. It's quite clear that if you aim to achieve a high level of patient lock-in, your first step should be to get a sophisticated patient portal. Mirra Healthcare and its team of trained and qualified professionals can help you get the clarity you need by putting together such a portal for your practice.