IndexFast-FashionIndustry contributionConsumer contributionConclusionFast-FashionFast-fashion is "an approach to designing, creating and marketing clothing designs", which all he beginning has skyrocketed into the 21st century. This strategy combines three main ideologies: quick response, frequent assortment of changes, fashionable design at affordable prices. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original EssayThere has been a fundamental change in the apparel industry, which has led to a transformation of manufacturing in developing countries mainly in Asian countries with the aim of reducing production costs. Sull and Turnconi (2008) indicate that Zara, H&M, Uniqlo and other international retailers have transformed the fashion industry by embracing and pioneering fast fashion. This method focuses on rapid-response manufacturing designed to quickly turn out a project, keep raw materials on hand, produce more only if it's successful, and make it easier to distribute affordable items to the masses. Hayes and Jones (2006) cite this rapid response tactic as a source of unprecedented business profits and high consumer participation. Industry Contribution Retailers such as Zara, seeking an updated and more profitable approach, have popularized fast-fashion with the help of widespread globalization (Sull and Turconi, 2008). Fast-fashion has produced a sequence of rising trend turnovers and has employed marketing expertise to capture impulsive consumer behavior in an attempt to increase consumption and maximize profits. Choi (2016) suggests that the strategy has pushed fast-fashion brands to the forefront of the fashion industry, suddenly becoming a template. By comparison, the women's apparel industry average increased 1 percent from 2001 to 2005, while fashion sales increased 31 percent. Additionally, Forbes (2016) ranked Zara 53rd most valuable brands in the world worth $10.7 billion and said H&M was worth $60.8 billion. , with 3,716 stores worldwide. These brands profit from these tactics; however, these retailers rely on additional input to maintain their progress. As a result, fast-fashion brands often stock and apply techniques to fuel the "must-have" consumerist lifestyle to continuously increase profits. By creating a need to stay on top of trends, retailers influence consumers to purchase items regularly to solidify a throwaway culture that discards clothing items often too regularly. Furthermore, this argument assumes that capitalism favors raw materials and profit while neglecting human and environmental resources (Hudson and Hudson, 2003). When it comes to fast fashion, retailers focus on profit, reducing lead times and increasing production, without considering the social and ecological damage caused. Under capitalism, it is easier to research these attractive pieces than to examine the environmental effects of their production. Hudson and Hudson (2003) note that the logic behind the peaceful bliss of bourgeois capitalism covers the social and environmental characteristics of production. Arguably, there is disunity between consumers purchasing clothes and broader ecological outcomes as consumer culture shields itself from seeing the costs. Furthermore, Marxism would suggest that indulgence in commodity fetishism and need-satisfying consumption can exacerbate costs and, in.