The advertising industry has become increasingly influential in today's society, with product promotions appearing across various media platforms such as print, television, radio and online pages. One such industry that has targeted individuals of all ages, especially children and adolescents, is the food and beverage industry, especially fast food restaurants such as McDonald's. As a result, people have been bombarded with aggressive and dedicated advertising campaigns that often have negative effects. Food advertisers target young people for their spending power and potential as future adult consumers. An analysis of McDonald's advertising in this essay reveals that while it overtly promotes fast food, it also implicitly promotes affordability, desirability, and family-friendliness. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayMcDonald's Advertising Analysis EssayIn the description of McDonald's advertising I was able to observe the different factors that lead to the success and purpose of this advertising. When I first looked at the ad, the background and the way the menu items were set up caught my attention. The background is a vivid red color with a phrase in the upper left corner in bold white that says "The dollar is doing well here." The name McDonald's is in the lower left corner with the letter outline black and the letters shaded in bright yellow. Behind the McDonald's letters is an oval in the background that has a bright yellow and red shaded border with a shadow effect that reaches the center of the oval. Moving on to the food products, the first item in the advertisement is a hamburger which is a McDouble cheeseburger and is bigger than the second which is a McChicken followed by the first. Then there are fries, a drink, apple slices with a garnish of caramel and a McFlurry at the end. The cup of the drink has the image of a woman and a child blowing bubbles in which a joyful overall vision opens. The ad features dollar menu items where the advertisers have added the phrase “Dollar is good here,” meaning that it is attractive that you get a good amount for the price you are paying. McDonald's ad generally targets the entire population, it does not have any specific age group, gender or race. Older men and women are targeted for going to McDonald's early in the morning, they are the people who are in a hurry to grab a bite to eat or an inexpensive coffee before the long journey to work. It also targets teenagers and children as it is labeled as their comfort food. Teenagers and children are used to that type of food, they know it will last for a while. Parents work late and don't have time to cook or prepare dinner for the family, so it's easier for them to order from McDonald's where they don't have to cook and they also save time. Teenagers and children are targeted because they are labeled as their comfort food. McDonald's has developed advertisements containing toys that attract younger age groups to collect the collections. When children receive their Happy Meals, the first thing they check out is the toy they received and they leave the food until the end, which makes these meals desirable and friendly. A different ad from the same company reiterates the original ad, they have a similar perspective. This ad has a bright blue background with an M and the slogan "I'm lovin' it" in the bottom right corner. It had three food items; drink,.