For many people, the clothes we wear help define who we are. Clothes give us a sense of belonging and personality, as well as showing our individuality and giving us confidence. Previously, River Island released its #LabelsAreForClothes campaign with an anti-bullying charity called “Ditch The Label”. The campaign featured bright and eye-catching images. Brilliantly imagining 12 new spokespersons who have all experienced discrimination due to outdated social stereotypes, River Island's #LabelsAreForClothes campaign recognizes and celebrates that each of its customers is unique and different. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay River Island has made great use of the digital trifecta to market the #LabelsAreForClothes campaign. The Digital Trifecta is a powerful tool used in digital marketing to reach target audiences and increase brand awareness. The Digital Trifecta differentiates owned, earned, and paid media that are critical in a digital marketing strategy. By applying the right skills and approach across the three digital media platforms, you can ensure your brand is delivered effectively across all available channels to your target audience. All three channels offer their own advantages. For example, owned media is completely controlled by the brand but is not as trustworthy as earned media channels. Earned media is honest and authentic, but is not controlled by the brand. Owned media is all the digital channels your brand owns and controls, such as your website, blog, and social media accounts. Brands can share the core brand message and engage with customers while increasing both brand awareness and loyalty. Owned media, especially social media intern, evokes earned media as it creates a platform for people to interact with you. By creating a new always-on campaign to showcase the diverse identities of their customers, River Island used their media as one of the main tools to promote the #LabelsAreForClothes campaign. The #LabelsAreForClothes ad in River Islands-owned media features a rich and diverse cast of all ages, shapes, sizes and abilities. Using the same central, consistent message, River Island used its website, blogs, social media, email newsletters and social media accounts to promote its campaign. All of the campaign's digital marketing materials directed you to the River Island website. Showing off the new A/W 2018 range, a wide range of models have been photographed in some of their latest releases in what is one of the most inclusive campaigns. Across River Islands-owned media, they star in 12 new spokespeople, with beautiful, engaging images and a powerful message. Here each individual has a different message, which describes the source of their individual empowerment. Targeting specific characters, each individual, has a direct link to the specific clothing range. Each spokesperson has a slogan that reads "100%". With a consistent and consistent message across all of its owned media, River Island lets customers know that it is an inclusive brand that celebrates individuality. River Island promoted its campaign across all social platforms, including Twitter, Facebook, Instagram and YouTube. Constantly try to gain share and gain awareness through word of mouth. Earned media is advertising generated by customers and is essentially.