I would like to thank my teacher, Mrs. Machado, for providing me with the planning guides and paper template for my project. I would also like to thank the 50 human guinea pigs for participating in this research. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay There is no relationship between gender and color preference, and all gender norms are socially constructed by people. None of the color preferences are biological because color is perceptual. Literature Review There may be some clever marketing behind the modern rules that red is for girls and blue is for boys. As we are told, blue is for boys and red is for girls, but do these gender norms reflect some of the inherent biological differences between the sexes, or are they culturally constructed through social norms put in place by companies to promote sales? article quoted in the 1918 US trade publication Earnshaw's Infants' Department which said "pink, being a bolder and stronger color, is better suited for the boy, while blue, which is softer and more delicate, is prettier for the girl ". Such a practice was also common in Belgium in the 1970s. In elementary schools in the 1980s, the dress code for gym class was red shorts for boys and blue shorts for girls. But they reversed that in high school, which contributed even more to the gender confusion. In the year 1927, Time magazine published a chart that revealed the appropriate colors for the two different genders. The table basically set gender-specific colors, but it was a little unusual compared to what we consider normal now in the 21st century. He told parents to dress the kids in pink. Additionally, according to Life Magazine, 1955 marked “the peak year for pink” for both men and women. “Across the United States,” the article tells us, “pink's peak in men's clothing has been reached as manufacturers have increasingly saturated their output with pastel colors... pink is shown here in almost anything except a trench coat – even with a golf jacket and a tuxedo. Now more of a staple than a luxury, the color is acceptable even for teenage boys.”. In a review of color studies conducted by Eysenck at the beginning of the 1940s, he notes the following findings on the relationship between gender and color. Dorcus (1926) found that yellow had a higher emotional value for men than for women and St. George (1938) argued that blue stands out very much. more for men than for women. An even earlier study by Jastrow (1897) found that men preferred blue to red and women preferred red to blue, however, only found a gender difference : yellow is preferred to orange by women and orange to yellow by men. This finding was later strengthened by Birren (1952) who found that men preferred orange to yellow; while women placed orange at the bottom of the list. Guilford and Smith (1959) found that men were generally more tolerant of achromatic colors than women. Therefore, Guilford and Smith proposed that women may be more color-conscious and their color tastes are more flexible and diverse. Similarly, McInnis and Shearer (1964) found that blue-green was more preferred among women than among men, and women preferred tints more than shades. They also found that 56% of men and 76% of women prefer cool colors, while 51% of men and 45% of women prefer bright colors. In a similar study, Plater (1967)..