“What happens in Las Vegas, stays in Las Vegas!” A popular tourist slogan in Las Vegas promotes what they call “freedom.” An advertisement like this is a persuasion for an action, an action to match what is displayed in the advertisement. All these advertisements are like a mad rush, a race to expose the product and service to customers. When we see this nature of competition, we always want to be exposed to everyone. But how can we do it? The only answer that seems feasible is to create a good impact on the society by using advertising, and the society on the other hand has always been affected because whatever we see or read has always made our cognitive process work. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Advertising is affecting society in many ways, especially by inducing an unwanted materialism factor. The world is now moving fast and people don't have enough time to think for themselves, and this is where these advertisements most strongly play their role in bringing materialism into society, which is a bit at odds with perspective two which states that people's material value makes these ads so effective. We must admit that Perspective two pointed out something concrete in this sense, but what made these advertisements so effective is that they created a good visual image of life for all people or consumers simply by showing their products and promising to have a beautiful life by owning them. of them. Now people can't live without smartphones or cars, etc., they are more attracted to new models or new style. Advertising shows how these products give them life and happiness is only possible with the ownership of a product which fades the image of true happiness and satisfaction that comes from within oneself and not from involvement in this material world and its contents . What is also important is how these advertisements act on the mindset of the people who are attracted to these advertisements. The answers to these questions lie in the fact that these advertisements suggest that material possession will improve an individual's social life and they will be more accepted in society, which is in accordance with Perspective Three which states that advertisements promote sales by creating artificial products . needs. There are some of the most talented people, in the advertising industry, who are experts at reading the minds of ordinary people, and so what they do is simply provide people with what they want to see by understanding the complexities of their lives and then managing to sell the things that they are nothing but a part of the materialistic world. Now we no longer aim for things that cost little and can satisfy our needs, rather we prefer things that are better advertised. Now we prefer brand over quality and other parameters. We shouldn't be surprised that what we call brands are those who claim that they are, that they are advertisements. Living in a society full of advertisements made by those people, our thinking power has been completely stripped away. Although advertisements have always created a false image of the world in front of us, to reverse the condition we must make the most of advertising to make it visible. good impacts on society as we have completely understood how they work on us. By using advertising, we quickly begin to learn more about the same type of product, which is in accordance with the perspective that advertisements provide us with various products to meet our needs and choose what we really need. Through advertising, we must remind ourselves, 12(4), 388-405.