Index Corporate-Level Strategies Closely Related Product Diversified Product Operational Strategies Strategic planning is a management tool that helps a company highlight its power, make sure the company's employees work for the same goal and evaluate and remediate organizational management issues in response to the changing environment. On the other hand, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Raigam's level of business strategy which deals with business growth, organizational stability with environmental changes and scaling to achieve greater financial benefits. Raigam's Top 7 Corporate-Level Spotlights Strategic Visions Resource Allocation Across Multiple Markets New Investments to Escape an Undesirable or Unattractive Industry Environment Overall Company Orientation towards Growth and Stability Enhancing Shareholder Value / Securing All stakeholder interests are taken into account in business decisions Ensure that effective information, control risk management and audit systems are in place Promote an organizational culture that encourages ethical conduct Formulate and communicate business policy and strategy to ensure sustained growth and monitor its 'implementationIn nineteen years Raigam is obviously popular for soybean meat products, At the end of the decade they understand the market saturation due to existing products, and in order to survive in the long term, they change the strategic position to a multiple product strategy . As a result, Raigam diversifies its business to produce a related variety of food products and expands its market share. The most successful examples of biscuit and wheat noodle production may be blocked. Extensive manufacturing, research and development and engineering capabilities have been key success factors and have been influenced to produce high-quality and customer-friendly food products. Raigam had a visionary approach of broader expansion, their growing window also caters to unrelated diversification. Dr. Ravi Liyanage (President/CEO), the person who started the business, believes that getting high risk can return a bigger reward. In 2013, they established the Raigam subsidiary company "Dream Life Science (Pvt) Ltd" for the production of cosmetic items. Arya Sanitary napkin one of the most famous products. Raigam Herbal Remedies (Pvt) Ltd, another subsidiary of Raigam group manufacturing herbal products. They also entered the furniture industry very recently, but acquired the expected turnover levels in the initial phase of product introduction. In 2007 Raigam had a 25% market share for Cristal salts and iodized table solvents. To gain further market share, the main obstacle was the supply chain of raw salts. Even the main supplier Puttlam Salt Pvt Ltd was therefore not sufficient to meet the demand for Raigam Row salts. The cooperating management of Raigam evidently understands what is the key success factor of the salt industry, consequently in 2008 they started construction work for their own salt boat base in Puttalam, Hambanthota and Trincomale. They have currently used their raw salts for packaging and refinery operations without any threat to the raw materials.High-quality iodized crystal salt, both in consumer packaging and in bulk form, is offered to consumers at a very reasonable price. They have currently completed 65% of the salt works portion of the construction work, balance to be completed in 2020. This delightful example of backward vertical integrations in Raigam's growth story. Subsequently Hihghlit is starting the production of PVD (Pure Vacume Dried) salt on behalf of Import in India. These two interguarantee relationships Raigam Salt Business push to greatly enrich the position with market stabilizations. Raigam Forward vertical interconnection can be highlighted by the subsidiary of Venus Consolidated (Pvt) Ltd which facilitates all wholesale activities of Raigam products on behalf of full engagement with third parties to sell their products. Raigam recognizes the synergy. One activity benefits another and the chain continues. This saves time, human resources and other properties, all driven by a single vision, Raigam's corporate vision. Corporate Level Strategies To achieve better and familiar value to the customer, Raigam wants to provide unique and superior value to the customer in terms of the quality of its products and value-added service. Company-level strategies focus on both the production of closely related products and diversified products. Closely related product. It is appropriate to link the start of differentiation to Raigam FMG company as the goals of the organization are very simple which is “To create a seamless Kingdom with citizens satisfied with their nutrition and health”. Raigam has always focused on providing superior, healthy and nutritious food by expanding iconic brands into simple meals. Raigam Corporate-level strategic vision focused on continuously improving product quality while balancing operational costs. Nowadays there are more and more consumers who are very attentive to the nutritional values ​​of the food they eat. Raigam's superior search capabilities have leveraged this avenue and further developed product categories. 100% rice products are critical to Raigam's long-term success because Sri Lanka has a rice-based food culture. The majority of Sri Lankans' diets include rice, floured rice or rice by-products. Therefore, Raigam rice products have differentiated themselves from many rivals in the market. Furthermore, Raigam is well aware that creating quality products starts with quality ingredients. When purchasing all ingredients, they strictly follow transparent quality assurance procedures both from the supplier and themselves. An in-depth assessment up to the president level was implemented during the selection of the new supplier. Raigam product conglomerate has maintained different product features in each product category to gain complete advantage with rival substitute product in the market. They also care about customer feedback to correct the organization's lack of alignment with the correct path. Raigam PVD salt plant and purification plant located in Putalam as well as packaging factory base in Colombo. They are almost more than 200 km apart from each other, to reduce the transportation cost they are already planning to establish additional PVD salt manufacturing and purification plants at Hambanthota and Trincomalee in the year 2021. It will help in reducing the operational costs and prices will be low to improve the company's market share with competing rival companies. Diversified Product Sri Lankan culture is more interested in herbal products used since ancient times such as the product.