What makes an entrepreneur is his attitude towards opportunities, Ray Kroc shows passion and determination, he never gives up on trying to sell his multi-mixer machines, you can identify his dedication in scene where he was making phone call after phone call looking for multi-mixer sales opportunities, he lost hope until he received a call from a potential customer - this shows that he remained determined until he was rewarded. This led him to McDonalds in San Bernardino. He has confidence in himself and has confidence when taking risks, this is seen within seconds of the beginning of the film with his opening lines as he tries to sell another multi-mixer machine, he is confident in his mannerisms and is a people person who promotes exceptionally well, he took a risk when he spontaneously drove across the country to a new market. An entrepreneur becomes successful by having the right connections, and so Ray Kroc forms a new interest, which later becomes McDonald's. His contact is his secretary until the end of the film, when he is well known and has many more contacts throughout the state. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayRay Kroc sells multi-mixers/milkshake makers and has targeted fast food restaurants, because the product itself is just that: fast. The multi-mixer like any other machine simplifies the work and speeds up the process of preparing a milkshake, Ray Kroc seeing the fast food industry needing such machines chose to sell and promote them even though he himself is not the inventor , so it's more about the product than the moral. The challenges faced by the brothers are: Attracting the right customers, for the first stretch they only attracted lousy teenagers who made a mess The service took years to get to the customer and if it ended up arriving, it ended up being wrong anyway The expenses for the large paychecks for the amount of staff, and a huge amount of staff is also needed Plates kept breaking or getting stolen Waitresses were being hacked while delivering orders. They solved these problems: They got rid of the things that attracted lousy teenagers like cigarette vending machines and jukeboxes. They made sure to reduce the service time from 30 minutes to 30 seconds. They have reduced costs by focusing on what to sell and these are the main items such as burgers, fries and soft drinks. They stopped using plates and started using disposable paper wrappers. They stopped the extra staff who served as waiters at the "car-hops" and introduced the food recovery system. Ambience is the atmosphere: when people talk about ambience they are usually referring to the surrounding environment and the feel of the area they are in, for McDonalds it would be the family atmosphere and the casual, casual environment, however the system that the McDonalds brothers use in their fast cooking of food gives an atmosphere of refinement and dedication. The brothers saw an opportunity to move their restaurant to another city, and they did so by cutting the building in half, this shows their dedication to their vision and mission. In The Founder, fast food restaurants are shown as overcrowded, with a lack of quality and had many problems when it came to delivering the food and also delivering the right food, they had many different types of customers, many of whom were reckless teenagers from which McDonalds steered clear of, there is a lot of waste and not much structure to the fast food process.Product Development: These are the early stages of McDonald's Barbeque, with the McDonald's brothers researchingmarket and evaluation opportunities such as moving their store to San Bernardino, where it is more populated and developed. As they evaluate the market in San Bernardino and analyze trends, they see that drive-ins are the new trend, this begins their development process. Market Introduction: With the McDonald's brothers completely changed their business, adding many different items to the menu (27 more options in the menu), it was still being introduced and needed advertising and pricing, soon people were attracted to this barbecue McDonald's for the variation of the food, they also introduced the workshops and uniformed waitresses to give them a new edge. Growth: As the business develops, its profits would increase and it continues to grow from these profits, also increasing their competitive advantage in the process. Maturity: Competitiveness The advantage gained from the development of their business and the eye-catching logo brought them to the market, their competitive advantage is the uniforms and workshops that differ from other outlets. Decline: In the decline stage the brothers would have noticed all the problems they have with the drive-in concept and may have suffered a loss of profits due to the fact that customers also experienced these problems, later choosing to improve these problems. The problems encountered during the introduction of their new food delivery concept were not picked up on by customers as easily, but in their attempts to organize an opening night with fireworks and entertainment, flies began to attack the people, the McDonald's brothers were sure that customers would never return after such a failure. Since this has to do with the market environment, it would be easy to analyze these issues by looking at Porter's Six Forces, where they mention things like buyer power, this is evident when customers don't fully understand where to buy get their food on opening day, and even though the McDonald's brothers tried to explain it to them, they could have easily left and bought at another fast food restaurant, this had an impact on the brothers, but after a few more failed attempts people started to understand the idea of ​​getting out of the car and ordering and getting the food yourself, everyone knew what to do. And since the other problem is related to the environment, not much analysis has been done taking into account business environments. Since the quality of the food itself has not wavered, customers must have understood that getting out of the car is not such a big sacrifice when the quality of the food and the quality of the service are already so great that perhaps it took a while. ' time to adapt to business changes. Quality control is about making sure that all products, services and staff are up to standard, ensuring that they are dedicated and determined to grow with the company. The original McDonalds will always have quality control up to standard because the staff had Mac and Dick supervising them teaching them what is right and what is wrong, it is difficult to maintain this quality control when the franchises are everywhere and the transportation is not they were the best. Relying on new staff members and new franchisors to maintain quality control was misguided in the sense that they wanted to strive to be the best McDonalds, but this did not happen and quality declined as did the conditions of the restaurant. buildings and the environment have also lost their value. Many new franchisors are not as passionate about the business as the original entrepreneur and this is evident when you see the way the businesses are run. The brothers hired supervisors who were to make sure everything was up to code butinstead their "creations were mismanaged". It was such an innovative creation that he seemed mesmerized by it and saw more golden opportunities for McDonald's and the future success it would have. will receive. For a contract to be legally valid, both parties must be in the right mindset (sober/sane), they should be mentally capable of understanding what is in the contract and be able to discuss the necessary issues. Ray Kroc had a disdain towards the contract and therefore broke it several times, he was not allowed to franchise his franchise to other franchisees in his name because this would end up taking control of the McDonald's brothers over their business. Ray Kroc ended up taking the entire business from the brothers and left them nothing. Competitive advantage is when you have a superior position in the market compared to your competitors. Examples of competitive advantage are: The quality of your product or service, in this case McDonalds is committed to both product quality and service delivery, this is due to their built-in Speedy System which is the process of preparing food and deliver it in a short time. This also involves quality control which the brothers were very strict about, but McDonalds as an industry, decreased its quality control once Ray Kroc took over. Location is quite important, you can't be completely hidden, this won't give you the recognition you need to run a business. It helps to be a central or popular location so your business easily attracts customers who need a quick food fix. An example of location would be when the brothers moved from a city that didn't give them enough profit to another where they thrived, even though they had to cut their building in half to achieve this. Differentiation made it easy to support McDonalds, changing their menus from 27 options to the 3 main options which allowed them to focus on what customers like most, they also incorporated the walk-up system by sourcing their own food, instead of having car repair shops . When it comes to differentiation it's about what makes your business different and unique, for Ray Kroc it was those golden beams and certainly the name McDonald's itself, it was catchy. Price is everything, if it's too expensive people won't support your business, if it's too cheap you'll lose profit and also make people wonder what the quality of the food is for the price they're paying. And because the brothers were very friendly and welcomed all customers, they made the prices very attractive and maintained the great quality of the food. In Founder, Ray Kroc carries out his mission of getting wealthy investors, these are a variety of people, from people who own successful businesses to people he knows from the rich country club who are a bit of a snob. He eventually gains many wealthy investors through his meetings and the proposals he presented during speeches and conferences. He subsequently saw the quality of the products decline slightly and decided to look for different types of investors. He came across a Jewish Bible salesman and saw potential, so he began his journey to find couples to run businesses together. In his mind, this would also add to the family-friendliness of McDonald's. In this profound scene, he kneels on the ground and grips the ground as a way of hoping that, after all his various failed business opportunities, this one would be successful, that this would be enough. However, until today he never expected it to become the most successful fast food restaurant internationally. This is profound because it is the true beginning of his.