Nike uses demographic segmentation as one of the factors to target each individual based on age group, gender and generation. Nike mainly focuses on consumers between the ages of 15 and 40. The company targets both men and female athletes alike and is placing an increasing focus on preteens and teens to build long-term brand loyalty. Nike targets this segment by using advertising and marketing campaigns targeting young adults who aspire to be like their idols they look up to. One example was during the 2014 World Cup, Nike created a video showing soccer athletes they sponsored along with other teenage soccer players. Not long ago Nike released a wide range of women's lines to enhance the rapidly growing women's segment. 20% of Nike's revenue is primarily based on revenue from products aimed at women, but this range is expected to increase considerably in the coming years. Nike does not target its customers based on race, ethnicity, religion or social excellence. Nike uses geographic segmentation to market countries, regions, cities, and population density in another way. For example, in the United States Nike focuses on American football and baseball, so it tries to build and extend many football and baseball product advertisements and campaigns using specific athletes from those sports. But sports tend to differ by region, so you're unlikely to see American football or baseball commercials in Europe. Instead, you'll likely see Soccer, where Nike uses soccer stars to market Nike products. Similarly, in India, you are more likely to see cricket and rugby in England or Australia. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Nike's largest markets are in North America, along with Western Europe and China. In these geographic areas, Nike's advertising efforts are largely focused on high-market urban regions. Targeting based primarily on this feature is Nike's genius. Nike occasionally specializes in praising particular product attributes, the employer largely specializes in how its products make the customer experience. The earnings expectations of the company's products are really defined when you are an athlete. Nike products make you feel athletic. Similarly, with behavioral segmentation, Nike seeks to build consumer loyalty. As customers expand loyal behaviors to a selected agency, the company reaps rewards by accumulating incremental sales and market share. In a market as aggressive as the one in which Nike participates, it is very essential to obtain and maintain customer loyalty. By providing consumers with great preference and innovation, the employer excels in this area. Nike also uses psychographic segmentation to identify individuals with specific lifestyles and personalities. Nike's advertising efforts are aimed at developing a “feel” that transcends the product. Nike promotes a mentality, develops a lifestyle. Events including Nike: Run With Me, sports improvement clinics, social media contests, and athletic and non-athletic sponsorships are intertwined in sustained ways to create networking and a feeling of “belonging” in the Nike family. Target Market Nike presents numerous techniques to target their customers on the spot, athletes and all sportspeople. These concentrated strategies include the sponsorship of.