In such companies, companies have short-term goals, objectives and considerations. Despite having these foundations for a strategic plan, organizations fail to develop a strategy and only work to achieve their goals and objectives. Once they achieve their goals and objectives, they are successful. Fundamentally, organizations or companies have a plan, which is not a strategy, by definition and practice. The plan serves as a road map for operations and leads them to success. A company with core competencies can succeed even without a strategic strategy