Through simple searches of keywords such as "Kylie Jenner", "snap chat" and "self-esteem", it is evident that the majority of posts are Twitter related. When writing an article based on these, considering Twitter as a platform seems the most suitable to achieve maximum saturation and engagement with the target market. When typing similar searches into Google Trends, it's clear that the topic of self-esteem around the world peaked in April, but only declined by a small 8% in August 2016. Data like this recognizes the ongoing interest generated from this topic within social media. culture. The most popular articles shared on Twitter regarding topics like these were from ELLE magazine, MTV and Seventeen magazine. Considering outlets like these at the time of publication would be an effective way to ensure interest in the topic, as well as an already established audience. When incorporating public figures like Kylie Jenner into a piece of writing to spark social awareness, the leverage of the celebrity's popularity alone is essential to the overall success of the story. When typing Kylie Jenner into a Facebook search engine, the data presented states that "87,534 people are talking about it", while this data may not be exactly accurate, it suggests and supports the popularity of the
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