2. Increase service portfolio through acquisition. eBay has already merged with many other companies to expand its service and should keep it that way 3. Open more online stores in other countries to support its current growing level and create more online marketplaces in developing countries Threats1. Online safety. The main threat to eBay is PayPal, its payment system which records the bank account details of all its customers who can be targeted for online theft. As the number of customers increases, the chances of attracting online theft and fraud increase.2. Low cost regional online retailers. Low-cost regional online retailers could outperform eBay in terms of faster and cheaper shipping, more localized product offerings, and better domestic market knowledge.3. Amazon's competition is growing. Amazon is already at the top.4. Exchange rates. eBay receives a portion of its revenue from foreign operations. Revenue returned to the United States must be converted into dollars and may be affected by exchange rates