Hiding with FoundationWhat's behind every product advertised? What is the purpose of all this advertising? Is this a good or bad thing? Neutrogena Healthy Skin Liquid Makeup demonstrates how women can have flawless skin by purchasing Neutrogena foundation. The commercial uses a woman who has beautiful skin without pimples or pores; it also shows different shades of foundation color and uses phrases like “Imagine makeup that can make your skin more beautiful every time you wear it.” This commercial can connect to the readings “Making an Emotional Connection” and “Exploitation as Cool” because both readings use the strategies that the commercial uses to advertise its product. Even though Neutrogena's commercial uses a beautiful woman with a perfect face, smooth skin, and quotes to advertise their products, women intend to purchase their products because they want to look as beautiful as the woman who is advertising the product and still feel more confident in yourself, not all products work the same way for all women. In Brandweek's "Making the Emotional Connection", we talk about emotional branding, how the market uses the emotional aspects of products and how the brand comes to life for people and creates a deeper and lasting connection. connection. The way people feel about the product leads them to buy it. This reading relates to the Neutrogena commercial because the people who advertise these commercials know that many women want to have perfect skin without pimples, facial marks and wrinkles. In the Neutrogena Healthy Skin Liquid Makeup commercial, they use a woman who has perfect skin with no pimples or blemishes on her face. They use the phrase "Skin can become more beautiful... middle of paper... I think the way commercials advertise their products is a bad thing, because many of them use thin women, attractive men, women with perfect skin that doesn't even exist in real life. It's not right to advertise your products like this because commercials never exploit people's natural beauty and this makes many people feel insecure about their physical appearance. This may also be the reason why many teenage girls suffer from anorexia because they see beautiful women with perfect bodies and may want to have their body like that and start starving themselves academic research. January 2001: Vol 42, Issue 5.Kilbourne, Jean. “Exploitation Is Cool.” Press..