LITERATURE REVIEWIntroductionFor a myriad of reasons, it is difficult for a small fashion business to enter a foreign market. It is especially difficult when the company has yet to leverage all of its domestic retail options; however, this can and should be done as “small businesses in the United States can no longer afford to ignore the challenge of international trade” (Rowden, 2001). The global market is constantly changing and therefore entrepreneurs must adapt. Historically, emerging entrepreneurs first developed new ventures in their home market before expanding globally. Today, those same entrepreneurs have the opportunity and challenge of “a highly internationalized market from the moment they are founded” (Karra, Phillips, 2004). If an entrepreneur in today's complex and rapidly changing international business world wishes to remain competitive and prosper, he or she must consider global expansion (Rowden, 2001). As national fashion retail markets have become oversaturated, SMEs play an important role in motivating globalization. Innovative products are another key incentive for fashion internationalization, which is attractive to retailers operating in niche markets such as high-end accessories (Portolese Dias, 2003). Identifying new markets to expand into is essential for growth (Rowden, 2001). But it is essential that the market is studied and that the components of the business model are examined and reviewed before entering. This literature review explores a US-based SME, recent purchasing behavior, key changes in the luxury accessories market, and insights into Japanese market entry. Meredith Wendell Founded in 2008, Meredith Wendell is a star of affordable luxury fashion accessories based in New York City. ...... half of paper ...... To do this, Meredith Wendell needs to increase its online presence, create shopping apps and work on experiential marketing and retail. Meredith Wendell is also interested in the possibility of entering other foreign markets. Analysis of economies of scale, product line style, and luxury accessories sales would indicate the possibility of entering Brazil, Russia, and China. Of course, more research would be needed, but at first glance Brazil and Russia appear to have lower barriers to entry. Additionally, Brazil and Russia appear to have a higher likelihood of an agent/showroom situation similar to Meredith Wendell's current one with their Japanese sales management. If sales and distribution management is not available in those markets, it would be essential for Meredith Wendell to experiment with business plans to adapt to the foreign market.