Michael Hoffman believes that businesses have a moral obligation to develop an environmental awareness and to participate in solving environmental problems is what I have based my principles on moral. Business must also develop a moral conscience because without it it will continue to destroy the earth and every living being on it, including humans. Most of the world should not have continued to suffer because of the few people who control the world because of their greed for money. Businesses need to participate in solving environmental problems because they created the problem we have today, which came from businesses that did not have a moral conscience. Everyone deserves to experience life and be able to live into old age, us and the future