There are different ways to define international marketing according to Usunier(2002). First, international marketing is a broad view that emphasizes operations in foreign markets, thus, which is close to the concept of international business. Secondly, international marketing can be considered somewhat as designing marketing strategies for foreign markets, which means that international marketing is based on marketing, including consumer behavior and market research. Finally, international marketing can also be defined as the use of marketing concepts and practices to improve the process of internationalizing marketing knowledge. 3. The influence of culture on international marketing If a company attempts to enter a foreign market, what cannot be avoided is cultural differences. According to Greet Hofstede's Cultural Dimensions, there are five dimensions of culture, which are power/distance (PD), individualism (IDV), masculinity (MAS), uncertainty/avoidance index (UAI), long-term orientation (LTO) . PD indicates the extent to which members of organizations that accept and expect unequal power have less power. It suggests that a level