Messner, showed that women's sports took up only 6.3% of broadcast time while men's sports took up 91.4%. (1989,2004, p.4). And the hit show Sportscenter featured more men than women by an astonishing 20:1 ratio (Messner, 1989, 2004, p.4). Post-match coverage and interviews are also significantly lower than for men. They don't get enough exposure to showcase the talent and entertainment of a women's game. If a man is highly masculine and highly skilled at what he is doing, he earns that respect and popularity so easily without actually doing anything. For men this brings money, merchandise, media coverage and fans. More fans always means more money. Which definitely brings more success to the franchise, and this is an example of why men's professional sports prevail over women's. Women are extremely disadvantaged in this regard because they are not popular at sporting events, they don't have many fans, they don't have many people to buy merchandise from, and they don't have the money to offer you a higher salary. You don't see contracts in the WNBA like you do in the NBA, for example the salary cap for each team in the WNBA is $878,000, while in the NBA it is $58 million. (Ghirlanda, 2012). This is a huge difference for playing the same sport in the same country. This also goes hand in hand with approvals. Men earn millions and millions more from accolades that women don't usually get. For example, LeBron James at 18 signed a deal with NIKE for $90,000,000 just because he was good at basketball, Nike is lucky that LeBron wasn't a failure, but you would never see a company risk that kind of money with such a young female athlete. (USAToday.com,