The recommendation provided for Target Corporation was the selection of the stadium renovation project. Three main factors were used to choose this project. First, its low initial investment makes the risk for Target much lower. Secondly, by implementing this project, Target continues the strong brand image it has with its customers. Finally, the stadium renovation project uses only a small percentage of total capital expenditures, allowing Target to have more capital available for future capital expenditures. The first alternative for Target Corporation is the Gopher Place project. The positive aspect of this project is that it will have the highest population increase between 2000 and 2005, equal to 27%. This increase is much higher than any other project and that means more can be achieved. This project would help maintain a positive brand image but would not even contribute to the goal of 100 stores per year. Based on the alternatives analyzed I believe that the recommendation to continue with the Stadium Remodeling project is the best choice. I came to this conclusion based on many different factors. First, I took Target's strategy into careful consideration. Additionally, one of Target's main goals is to maintain a positive brand image. This store was already successful in a strong long-term position serving an affluent, family-oriented clientele. By remodeling this store, Target is able to build a strong brand image. Target won't have to use much of its budget for capital expenditures. In fact the StadiumRemodel project will use only 49% of the total spending budget. This is the second lowest percentage among the five projects. Furthermore, the low investment cost will allow them to build another 205 stores at this cost if they want. Therefore, the lower cost of this project will still allow Target to maintain its goal of trying to open 100 new stores