The Johari Window is a great communication concept for building trust with others and improving understanding between people. According to (Satterlee, 2013, p. 134), “communication is a vital process for transmitting and understanding information”. However, communication is defined as goal-oriented; the final result for the communicator is to achieve that set objective so that the message can be considered effective. According to (Darling & Beebe, 2007, p. 76), “communication is the primary way in which any group of individuals, small or large, can align behind the overall innovative goals of a creatively developing organization.” To be aligned with an overall innovation goal, communication must be meaningful by creating verbal and non-verbal messages. Again, the intended message should be understood appropriately with the primary goal of developing a common understanding of the message from both the sender's and receiver's perspectives. Open dialogue and communication are integral to building a self-sustaining agency capable of accomplishing challenging missions. The Johari window serves as an example of an excellent communication model. The Johari model seeks to build trust between the organization's leadership and subordinates. The term “Johari” comes from the names of its innovators, Joseph Luft and Harry Ingram (MindTools, 2013). Johari's key concepts Behind the model there are two key concepts. First, trust is built through disclosing information about oneself. Second, through constructive feedback from peers and subordinates, leaders can learn about themselves and address personal problems or shortcomings. This feedback, when provided constructively, can help organizations build teamwork and create… half of paper…eetha, K. (2012). Strategies for Effective Communication." Language In India.328+. Academic OneFile.Satterlee Anita. (2013), Organizational Management and Leadership: A Christian Perspective. 2Ed. Synergistics International Inc. Raleigh, NCStevens, MJ, Campion, MA (1994 ) The knowledge, skill and ability requirements for teamwork: Implications for human resource management. Journal of Management, Vol 20 (2), 503 – 530. Swayamprabha, S. and Malavika, M. (2012). . Indian Streams Research Journal Vol 2,(8) September 2012Wade, C.E., Cameron, B.A., Morgan, K. and Williams, KC (2011) Interpersonal relationships are necessary for developing trust in online group projects, 32(). 3), 383-396 Retrieved from http://search.proquest.com/docview/910125872?accountid.=12085