This is because this is an industry where the products are usually similar and the competition is high. The tactic to do so attracts consumers to use the security measure, which is part of the company's mission and vision. The other strategic plan is to increase the prices of newly developed products because this will be the only company to provide these products. The tactic is to create a product that is difficult for rivals to replicate so that in the event of a price war, Tokyo Warm does not have to reduce prices or raise them higher. This will also involve heavy investment in research and development to create a unique product