The women in the 2006 ad are wearing what appears to be a one-piece bathing suit that exposes much of the breast area, which is more appealing to men due to the sexual display of their assets. Females are of different races, which broadens the pool of men they can target. On females, the one-piece Budweiser is printed on the hips, waist, lower back or back. The meaning of the letter arrangement is that it attracts you, you can evaluate how curvy the latina woman is compared to the white girl and the black woman shows her backside, which makes the targeted men infer that she has the biggest backside of all They. The 2006 advertisement appeals to all men because of the women's different races and body types. The eyes of the women in the 2006 advertisement are very sexualized because they seem to look at the consumer as if they desire him or are attracted to him and the question is whether men are targeted to purchase Budweiser or not. If the consumer bought Budweiser then he could have all this for him and what man today would not take apart