Loyalty card customers will also receive a special rate for their purchases. Paola Amador will also offer a bundle of products at a special price. Couple swimsuit is one of the packages. Since 70% of the sales channels come from department stores and local retailers, the company will offer them a special price for bringing the products into the aisles. 5.3. LocationThe men's swimwear product will be distributed to 10 local retailers and department stores in Mexico. The product is also available at the company's online store. Sales volume via these channels is expected to account for 70% of total sales. This is because people in Mexico usually go to department stores to shop, not to a particular stand-alone store. They prefer to have a one-stop shop. The presence of our products in these department stores guarantees the company a high rate of contact with customers. With the success of Paola Amador's women's swimwear, department store partners are asking for more swimwear from designers. This is a good opportunity to offer a new product line of men's swimwear. The ordering and logistics model of women's swimwear will be applied to this new men's swimsuit. The order will be placed months before the product is shipped and delivered. Usually the product is ordered in winter for spring