This strategy will keep its current consumers loyal to the company while opening up new markets. Coca Cola plans to expand its market by developing and selling “low-carb alternatives to the classic original Coca Cola,” introducing a diet version (Swire Coca-Cola, 2015). The resulting product is C2, which contains less than half the food energy and carbohydrates of standard soft drinks (Hoovers, 2015). Coca Cola plans to change the way the world thinks about plastic bottles. They designed the first fully recyclable PET plastic beverage bottle, made partially from plants (Coca-Cola Company, n.d.). Coca-Cola intends to continue to be a leader in sustainable packaging. This innovation reduces their dependence on non-renewable resources and is still a 100% recyclable bottle (World Wild