The authors of the article. “Social Media Buzz: What is it?” define social networking as. “People gather in and around websites to connect with their friends and family. To interact with new people and share interests, activities and other personal content such as videos or photos. Companies traditionally use these social media to interact with their customers via company profile pages and to advertise to target market segments” (Forte Consultancy Group). The article goes on and says. “The proliferation of online communities in the form of social media is one of the most noticeable trends on the web in recent years. Not only has it redefined the meaning of the Internet in terms of offering value, but it has also become an indispensable element of a particular person's daily activities” (Gruppo Forte Consultancy). According to media portrayal, social networking is a phenomenon that has taken over the world. People all over the world have become habitual and may even become addicted to the connections that only these sites can make