• Gets 35 miles on one liter on the highway• Has an automatic transmission• Is a four-cylinder Although there are many other features of the car that a seller should know, these are the absolute no-brainers basics that anyone interested in buying a car would like to know. There are definitely additional features like Bluetooth and car navigation system. Once you've established that you know your customer and your product, it can be very helpful to do a SWOT analysis to see if your product can actually benefit the customer. A SWOT analysis for a Camry would be: Strengths: Reliable, affordable, well made, exceptional reputation, affordable, safe and comfortable. Weaknesses: It doesn't get the best gas mileage of any sedan and it's not the cheapest. Opportunity: Customers will save money and can save that money for the future or use it to purchase additional features not included in the base model of the car. Threats: The market is full of sedans that all have very similar features and it can be difficult to truly distinguish your product in the eyes of the public.