The company has many different customers to impress with a new system. They must satisfy both fair-weather and hardcore players, as well as their shareholders. The company will build on the excitement created in 2006 by the original remote controls by making improvements to the next system. With the release of a new console, you will need to develop and implement a new cohesive marketing communications plan. Budgets and Controls Looking at recent financial information, it is clear that Nintendo is a solid and profitable company. Due to the huge popularity of the Wii game console released in 2006, some reports experienced a sharp decline from 2006 to 2007. Nintendo has little to no debt, making this company very liquid. Although the numbers are very strong, a downward trend is present and the company needs to investigate in order to continue paying off its liabilities without selling its inventory over the next five years. Manager