This new marketing campaign would allow the Coca-Cola Company to win more customers in its carbonated soft drink category which is currently struggling with sales. The marketing campaign would position Coca-Cola Zero and Diet Coke as personalized beverage choices for consumers who prefer sugar-free Coca-Cola beverages. The Taste The Feeling marketing campaign essentially celebrates the idea that consuming any Coca-Cola drink or drink is a simple pleasure that actually makes the usual moments of the day special (Roderick, 2016). The advertisement uses the type of emotional storytelling that has long been associated with this beverage company. The ads portray everyday moments like a first date, placing Coca-Cola bottles front and center