Amoruso's number one priority was the customer and marketing to those customers what he thought they could benefit from, a confident brand that wants to make every customer feel their best by providing clothes fashion, accessories and advice for today's millennials. Personally the pricing of the items it sells is realistic to say the least, with brands such as For love & Lemons, Jeffrey Campbell Vintage Louis Vuitton, Chanel and Moschino being expensive in their own right, companies will easily mark up products just for financial gain, this is something Nasty Gal had no part in