Market Size and Growth Prospective market size is based on the number of schools that will potentially allow our organization to teach their students. There are only 13 states where financial education is required or offered, which leaves us with great potential to spread it to 37 additional states and better accommodate school systems that already have a financial program. This is our key to market growth and ultimately market potential. As of the fall of 2001, 68.5 million people were enrolled in school, so the potential for growth is quite large. Since our company focuses mainly on teenagers and finance, this is our specialty, our primary and only target market, while as with other companies it is a secondary market. Diversity in the United States There continue to be problems in the workplace caused by people's race and race. cultural misunderstanding of their differences. You can hire people who respect those of other cultures and races. Coming into this topic of diversity, I would like to give a clear definition of what diversity is? According to an article from the University of Maryland Diversity Database ~ “Moving Towards Community” titled Diversity in the Workplace Workgroups and Diversity. It is defined as how people in organizations differ in many ways by race, gender, ethnic group, age, personality, cognitive style, tenure, organizational function, and more. There's also the fact that diversity isn't just about how people think about others and how that affects their interaction, but also about how they think about themselves. What are the diversity issues in the American workplace? Race is one of the problems in the American workplace, for some time white males have dominated the workforce for generations, but things have changed since so many different nationalities of other ethnic groups live in America that this male workplace domination whites can no longer last. exist in its current state of control. According to Angeles Arrien "Cultural diversity is a business reality today. The ability to build bridges between people from different countries, with different ethnic origins, is as important as any other business function. Working in a culturally and ethnically diverse organization does not mean eliminating differences in style and approach, but celebrate those differences and leverage the great strength that diversity brings to the organization. Angeles Arrien goes on to say that Harvard's Bureau of Vocational Guidance has found that at least two-thirds of people lose they do the job not because they can't do the job, but because of their inability to deal effectively with people.