It was never intended as a literal account of how an individual sees himself. It aims to offer a "general theory of face-to-face interaction, a theory that could be used to interpret any social exchange". The theory itself consists of both individual actions and structures that partly determine these meanings. In a society where individualism is becoming more prevalent, it is necessary for sociologists to study it, as the idea of ​​what constitutes an individual is changing. Through Goffman's theory of the self, the individual was seen as making conscious and unconscious choices about how to project the image they desire. It can be argued that this is Goffman's true sociological value