In the Versace advertisement, an iconic sign of clothing, such as leather suits and business suits, and valuable items such as a vintage car indicate prestige and a level of status, affirming the myth that well-off families dress similarly to what is depicted in the print. Ideologies like these can become normal within a society if that culture is reiterated consistently. Therefore, through this campaign, it can be deduced that the meaning of "family" affirms the myth of a family composed of a married couple with children, while the ideology of wealthy families is based on paying attention to them together and their valuables . From the advertisement, it seems very likely that Versace attempted to reach young mothers with comfortable lifestyles and purchasing power. This can be illustrated as an interpellation, with which advertising "greets" the audience (Farmer,