New Product Packaging Packaging is vital, as goods must be transported to the consumer in a safe, hygienic and protected condition. For example, placing tinfoil around a kitkat, a Nestlé product, keeps the bar fresh and prevents spoilage, instant coffee tends to be sold in jars to avoid spills, and because glass is a durable material, Nescafe Espressoroast is sold with the "snap closure", which makes the jar easy to open. Additional packaging may be required to help retailers keep products easily and safely on shelves. Packaging is essential to inform the customer about contents, ingredients, weight, care instructions, etc. Some of which are legal requirements. Good packaging is an important part of the product. The fundamental function of packaging has always been to protect and contain a product. In a competitive market, branding and packaging are important and have become an integral part of the product. We immediately recognize products based on the size, shape and color of the packaging. Packaging can be used by manufacturers to promote products, as the colour, design or writing can make the product more attractive and visible on the shelf for some consumers. Packaging is not just a safety attribute, different features are added to the packaging to appeal to different segments, for example a children's card could have colorful cartoons, contest entries or even a mini game on the back of the packaging. These types of product...