The study of consumer behavior and the process of consumer behavior research are as important as the market research process for businesses. The study of consumer behavior can be useful in identifying unmet needs of consumers or market segments and satisfying those needs with market offerings, with profitability. Consumer behavior research can be quantitative or qualitative. Qualitative research on consumer behavior with small samples, personal interviews and focus groups is exploratory in nature and can become the basis for quantitative studies with larger samples with primary data collection methods such as experiments, observation and